Put a group of rappers and beat makers on Schiermonnikoog for a week and see what they come up with. Kees de Koning, label boss of , was pleasantly surprised by his protégés. The guys had worked really hard, because they came back with almost 20 tracks. Top Notch posted the songs one by one on its own YouTube channel. The song that was created as a joke within fifteen minutes (Drank & Drugs)
… became the biggest hit: number-1 in the top-40, viewed 33 million times on YouTube (as of early 2018). It even resulted in an indignant opinion piece in the NRC, in which a philosopher warned the youth about the 'mechanical and monotonous music' that turns listeners into zombies. There are indeed a few monotonous songs with some lyrics, but there are a few Dutch hop gems in return, such as Investeren In De Liefde by , , and(PdK)more
