After more than twenty years of making music, Ron Sexsmith is still mostly praised by the press and his colleagues. He is completely unknown to the general public. Why this has to be revived every time says something about the undisputed mastery of the Canadian songwriter, but also something about his ambitions that are too high. His drive for success went so far that in 2010 he got involved in a
… documentary devoted entirely to the (failed) search for a hit. The singer seems to have finally found peace on Forever Endeavor. The twelve songs were produced by , an old acquaintance with whom he frequently collaborated at the beginning of his career. Froom dresses up the beautiful listening songs with strings and woodwinds. It makes Sexsmith's outpourings about the fear of death all the more poignant. On Forever Endeavor he rivals , and . Another impeccable record, of which Sexsmith can be proud. Hit or no hit. (JE)more