It can hardly be denied that Hef is the biggest Dutch rapper in 2015. is the favorite of journalists, scores big hits, but they can't beat Hef Bundy. The rapper from Zalmplaat in Hoogvliet has great appeal to a wide audience. Young people and the elderly watch his clips on YouTube en masse. That's because his tracks are unadorned: the way he talks, that's how he raps. At least, it seems so. The
… beats change per song, but Hef always sounds the same. And the topics he deals with are not very diverse either. On 13, his third CD, it is mainly about money. And he sometimes obtains 'that money' in ways that cannot tolerate daylight. Yet Hef does not act tough, he does not glorify life. Opposite all successful deals is boundless poverty and hopelessness. The music is really his salvation and you can hear it. Because the beats on 13 are much clearer than on previous records, Hef's flow comes in even louder. Success did not go to the king of Zalmplaat. (JE)more