Eurohouse. The rest of Europe is a bit ashamed of it, but in the Netherlands and Scandinavia they know what to do with it. The Netherlands has The Vengaboys, Sweden had Ace Of Base and Denmark had no less than two toppers: Aqua (now disbanded) and Toy Box. The formula seems simple: combine house rhythms with a child's melody that is as simple as possible et voila, a new super hit is born. It is
… advisable to make an allusion in the text to the perception of the target group: children under the age of ten. Of course it is all easier said than done. The tunes of Toy Box - known from the hit Tarzan & Jane - are more cleverly put together than you would think at first hearing. And there is not much wrong with it: pure bubblegum doll is timeless and certainly has its charm. It only becomes irritating when we study Toyride's cough text a bit more closely. 'What we do in life echoes in eternity ..' we read and: 'Piracy Kills Music!'. Then we suddenly realize that the people behind Toy Box apparently make this music, in all seriousness, with the pretension of high-quality art. And that is actually a bit sad. (MS)more
