The story of Loney, Dear is exemplary of our digital age. Although we hear a full band sound, the music was made in the home studio of one man, the Swede Emil Svänangen. In addition to the production, he also independently took on the multiplication (on CD-R) and promotion (on the Internet). When one day a self-burned disc of Loney, Dear ended up on the desk of an employee of the American independent
… Sub Pop, Svänangen was immediately offered a recording contract. It is only right that Loney, Dear is emerging in the enormous alternative range. In everything the music radiates individuality: Emil's pungent falsetto, the lofi 'wall of sound' and the occasionally intriguing lyrics. Loney, Noir is the 'official' debut on Sub Pop, previously self-released the album Sologne. (MS)more
