With the self-titled by Suede (1993), the heyday of Britpop began: guitar pop that referred back to successful British pop from a few decades earlier. Where bands like , and were mainly inspired by the sixties (and especially by and ) Suede went back to the theatrical glam rock of the seventies by and . The main person responsible for this artistic direction was singer Brett Anderson, who
… increasingly presented himself as an androgynous stage personality, who did not shy away from controversy. After the strong (1996) he lost his way for some time, partly due to a serious drug addiction. On the semi-successful (1999) he let electronics still dominate. A New Morning is an old-fashioned sounding Suede album, although it is said to have come about with difficulty again. You can't tell from Oasis-like rockers like Beautiful Loser. Suede has largely kept the pretensions under control this time and that has resulted in a consistent and optimistic pop album. (MS)more
